Placement of banners
Banner advertising consists in the promotion of the resource by placing a banner on various sites, in mailing or banner networks. By type of payment, advertising using banners is divided into pay-per-click advertising and pay-per-click advertising. The effectiveness of each type is considered individually, and it is impossible to say which of them is more profitable. The banner is a graphic interactive element, which in its content corresponds to the advertised resource. Developers of banners try to create a story that stands out from the general mass, which immediately could interest visitors. Clicking on the banner, the visitor on the link goes to another resource. To date, banner advertising is used quite actively, but it can not be overlooked that the most effective in the promotion of the resource is a set of measures that covers the widest audience of users. Experts of the company SoftERP create banner advertising taking into account the individual features of the advertised resource and current trends that can reduce the effectiveness of this method, the occurrence of which should be avoided during the campaign.
