Mailing list
Email advertising consists in sending advertisements to postal addresses. By type, such advertising can be divided into spam and subscription by subscription. It is common knowledge that spamming is stopped quickly enough with significant damage to the reputation of the advertiser's site, while subscription distribution can be an effective method of increasing the site's traffic and popularizing products. In order for email advertising to be carried out by subscription, it is necessary to make the site interesting and useful for visitors, so that users want to learn about new publications or earnings to the online store immediately. Only in this case email advertising will have maximum efficiency and will not be qualified as spam. Using the e-mail distribution, it is possible to establish two-way communication with consumers, which contributes to an operative response to changes in the preferences of the target audience. SoftERP specialists practice this type of advertising in conjunction with other methods of promotion and separately, to notify website subscribers on-line about the appearance of new products or any changes that are necessary to support interest in the site and the products offered.
