The word market is transported from English as a market, so it is quite natural that the concept of marketing can be defined as the process of working with the market. Until now, people specializing in this field can not come to a common opinion, what does this concept include. In fact, it is the satisfaction of consumers' demand by creating proposals on the commodity market that fully correspond to certain needs.
The initial stage of any marketing strategy is market segmentation. As you know, it is quite difficult to satisfy the needs of all buyers, because everyone has different tastes. But it is possible to identify certain categories of consumers whose preferences are similar and, therefore, they are much easier to satisfy. The selection of categories is carried out through careful study of certain geographical, age, social, behavioral and other characteristics. After the selection of customer segments, the company determines which category needs can be satisfied in the best way, that is, it allocates buyers, to which certain marketing tools will be applied.
Marketing includes a number of works that are aimed at promoting the product to the buyer and it is only natural that the features of the products will determine which promotion tools will be applied in each specific case.
Previously, this concept meant some kind of entrepreneurial activity, which is aimed at selling. But gradually, marketing, began to develop as a separate type of activity, solving a number of issues on the promotion and sale of goods.
We can say that marketing is a kind of art of finding the optimal correct trading strategy, the task of which is to keep loyal customers and attract potential customers. This is the process of identifying consumer problems and providing suggestions for their elimination, as well as forming the opinion of the consumer that it is the greatest value for the enterprise.
Marketing deals with the study of consumer market demand and includes many strategies that are designed to solve various problems. Depending on the state of the commodity market, the type of products, and its positioning, turnover and other individual factors, a certain marketing strategy is developed, which also takes into account both the attitude of customers to the products and the goals set in advance.
Marketing has become an integral part of any business and in most cases, the effectiveness of marketing products depends not on its qualities, but on a successful marketing strategy. Therefore, the majority of firms include a special department dealing with the study of the market, and the needs of customers, as well as other factors affecting the popularity of the product.
Such areas as marketing, experts of company SoftERP pay the most direct attention. And this is quite natural, because without a properly developed marketing strategy, it is impossible to provide the appropriate demand, as it is impossible to determine the ways of popularizing products and exciting customer interest. SoftERP specialists create marketing strategies in full accordance with the tasks and taking into account the features of the products and marketing features, which guarantees a 100% effect in any case.