Expansion of sales geography and other opportunities in traditional business
Such a phrase as an offline business is often enough and implies a traditional business, not connected with the Internet network. The term offline can be literally translated as "off-net", which determines the further meaning of various phrases. In our variant we will consider the business usual, that is, the traditional store located in real.
To say that traditional sales are not connected to the Internet are difficult enough. At the moment, no producer or seller will miss the opportunity to promote the brand, product or outlet with the help of advertising companies in the network. In the majority of cases, companies that do business with the online business have their own website or a small page that represents them on the Internet. Also often enough on electronic bulletin boards and resources of a similar orientation are placed ads to attract new customers. Even if none of these methods are used, firms, brands and products are often discussed in forums and various thematic resources, so it is almost impossible to completely separate traditional sales and the Internet.
Accordingly, the real stores have the opportunity to expand the geography of sales using modern technology. Agree, a store that sells, for example, knitwear in one city, has many competitors, while in another region there is a significant need for knitted goods. To expand the online business geographically geographically, it is necessary to allocate funds for travel of managers to other areas with business proposals, and these trips can not always be effective. It is much easier to organize an analysis of customer needs on the Internet, as well as contact potential partners and provide all the necessary information about the product. This approach allows us to expand the geography of sales and increase the turnover level, respectively, and profitability of the enterprise without significant expenditures. But the difficulties in synchronizing the work of warehouses, a real store and virtual sales often stop both producers and sellers, for whom the offline business is more familiar and understandable.
Creating a common database and prospects for virtual sales
Every business has its own problems, and business online is no exception, although this method of sales has been used for a long time. The main difficulty is the organization of an operative information exchange between the units. Almost every person met with the situation when, when contacting a store for products advertised in an advertising action at a reduced price, this category of goods was already absent. And it was found out with the help of the manager submitting a request to the warehouse, where after checking the goods and its absence was determined. The same can be said about wholesale purchases, when it was found out that the required quantity of products is not available after the order is made. There are a lot of such cases, and if this all can happen in one outlet, then, when you connect virtual trading, the confusion becomes even greater. But this can be avoided in the event that all the information from each department of the store will be sent to a common database. If there is a common database, information about the availability of the goods in the warehouse, the number of sales for a certain time or for the consolidated period, the status of each order and the like information can be obtained within a few seconds. Accordingly, business online becomes more organized and functional, which increases competitiveness and enables development, for example, the organization of virtual sales.
To date, modern technology provides an opportunity to significantly improve the functionality of the enterprise, and in this direction the most promising solution can be called the SoftERP system. The introduction of this system into an already operating online business is as convenient as creating a business from scratch based on SoftERP.
The advantages of this approach are unambiguous. First of all, business business operates using a common database, which allows you to receive up-to-date information from any part of the company without delay. Secondly, all business processes become completely transparent, which is aimed at organizing control over employees, the effectiveness of each of which can be determined from the data obtained. Thirdly, the manager has access to information on the state of the market, marketing activities, data on their effectiveness, changes in the price policy of suppliers and similar data necessary for making weighted management decisions.
Also, business business can automate a number of business processes that occupy a large amount of time and employees, which again affects positively the work of the enterprise as a whole. And this is only a small list of advantages that the SoftERP system guarantees. Typically, when implementing a program, everything that seemed complicated and requiring the utmost attention becomes simple and clear, so that the productivity of employees immediately increases several times.
Now you can return to the possibility of expanding the geography of sales and business in general. If the online business becomes well-established, it is enough just to organize the sale of products using the Internet, especially if competent specialists come to the aid, ready to provide a number of standard solutions or develop an individual program for expanding sales. When integrating the SoftERP system, the functioning of the real store runs smoothly even when the additional trading floor is connected, because all information is processed in real mode, and any change in the state of affairs in warehouses, from suppliers or from buyers is immediately reflected in a common database.
In addition, SoftERP offers its clients such services as the creation of an online store or any other resource, the development of advertising campaigns, market analysis, various marketing activities, the promotion and promotion of the site, the creation of a corresponding image of the company and other works that allow to raise the business online for a new level and use additional opportunities for the sale of goods.
It is worth noting that the practice of using electronic trading platforms in addition to real stores is already common, and it is the expansion of such an area as the business business that opens new prospects to both sellers and manufacturers. If you want to increase the profitability of the enterprise and its profitability, at any time convenient for you, you can contact the specialists of SoftERP company who will choose the opportunities for improving your enterprise's work on an individual basis according to your requirements
