Creation of online and offline store
The creation of online and offline stores differs significantly due to the great difference in the approach to the sale of goods. Initially, in this case, two different systems are implemented, the principle of operation of which is similar, but differs in the way of choice, purchase and receipt of products.
Offline trading is a traditional form of product sales. To organize such a business you need a real sales area, a staff of sellers and managers, a warehouse and other necessary components of traditional trade. This is associated with significant costs, and one should not lose sight of the fact that the profitability of the undertaking depends on many factors, from the location of the store and ending with the budget for advertising campaigns.
Online trading is a trade on the Internet. In this case, as a trading platform is a site with the choice of goods, its order and payment. With this approach, costs are significantly reduced, because the cost of creating such a resource is much lower than the cost of buying or renting a room for a real trading point.
Initially, the creation of an online and offline store is conducted according to the same scenario. The state of affairs in the commodity market, product characteristics is studied, the target audience and its needs are determined, and a number of other studies aimed at developing a forward-looking business development strategy are carried out.
But, since the creation of online and offline stores has a difference on the principle of the sale of goods, in subsequent stages there is a significant discrepancy in the approaches to the implementation of the idea.
It is worth noting that at the moment online and offline business from various concepts has turned into a complementary structure. A real store can be supplemented with a virtual trading platform and vice versa, with the development of business on the Internet in the future there is the prospect of organizing offline trading. The complexity of interaction between different systems is easily eliminated by introducing modern models of enterprise management. So, SoftERP system allows you to effectively manage both real and virtual sales, fully synchronizing the actions of all business units. It becomes possible to create an online and offline store with unified management and a common database, which is necessary for complete control over the work of the enterprise as a whole.
When organizing a business of any type, one must not ignore the need to automate business processes. As you know, many of them are quite complex in their structure, and therefore their productivity is difficult to determine. But they are the necessary component of any trade, and the functionality of the store depends on their functionality. When implementing the SoftERP system, the client's business processes are thoroughly studied and analyzed, and a report on their productivity is compiled on the basis of the information received.
In this case, the creation of an online and offline store with management based on the SoftERP system is the most promising for several reasons. First, the main labor-intensive processes are automatized, which allows to significantly reduce the workload for employees and avoid the negative impact of the human factor. Secondly, all business processes become absolutely transparent and therefore most effective. Accordingly, the creation of online and offline store when using the system SoftERP can be called the most profitable and convenient option for organizing sales.
