Determination of motivation of the buyer
The study of the target audience is to determine the factors that have a direct impact on the activation of purchasing power. As you know, in order for a consumer to make a purchase, he needs to create certain conditions for this. Buyer motivation is an effective method of increasing sales but it is impossible to motivate without appropriate research, during which consumers will be segmented according to certain unifying criteria. The study of the target audience includes drawing up the image of the consumer taking into account geographical, social, psychological and other characteristics. There is also an analysis of site traffic, preference in purchases, their volumes and definition of the price category. The information obtained is used to form the most effective marketing strategy, which is necessary to increase the activity of customers and the popularity of products. SoftERP offers an operative collection and analysis of information necessary to motivate customers and create the most optimal conditions for buying products. All works are carried out by competent specialists.
