Search engine promotion site
Promotion in the search engines can be conditionally divided into 6 stages.
Evaluation of potential prospects in the promotion of the site. As is known, there are different sites on the Internet that differ significantly from each other both in design, in direction, and in content. Therefore, specialists of SoftERP can accurately determine the prospect of promotion only after a careful analysis of the site in general and its individual components for compliance with all necessary requirements.
Study of competition in the market. Promotion in a search engine of a particular resource is advisable to start after studying the websites of competitors' firms. In the course of the study, the strengths and weaknesses of resources are determined and more detailed criteria that the site must match are formed. In addition, the distinctive features of the resource are determined, which will need to be clearly highlighted to give the site an individuality.
Compilation of a semantic kernel. As you know, the resource is advancing on certain key requests, and when forming a semantic core, the site's focus and area of ??activity are taken into account. In order to get the target audience, it is necessary to fully match the keywords to the nature of the company's activities.
Optimization of html code pages. The given works allow to make a site more friendly for search systems and consist in correct filling of all meta-tags which carry in themselves the structured information on a web page.
Optimization of the resource structure. Improper structuring significantly complicates the indexing of the resource and makes it inconvenient for users. Therefore, it is worth considering the number of pages on the site, the level of nesting, relinking and other factors that have an impact.
Increase PR and TIC site. TIC site depends on the quality and number of links leading to your resource from other sites. PR - an indicator of "importance", which is calculated for each page separately. Both the first and second meaning is of sufficient importance. You can increase these values ??in various ways. You can register the site in directories, it is also common practice to exchange links, place texts in article directories, place announcements on boards, use signatures on forums, and other methods of increasing the reference mass.
But this is not all the ways on which promotion is based in the search engines. In order for the site to rise to the top of the search engine results, it is necessary to use a comprehensive set of measures that will improve all positions of the resource and strengthen its position.
In addition, do not forget that promotion in the search engines will not have the proper effect without constant support. In order for the site not only to take the first place, but also permanently on it, it is necessary to have constant participation of specialists who will carry out the work on promotion with their subsequent analysis and correction.
This aspect should also not be overlooked, because any campaign to promote a resource can not be initially ideal, and needs constant optimization under certain requirements, which may vary depending on the results achieved.
Experts of the company SoftERP choose the methods of promotion of the resource most accurately in each individual case, which allows achieving the set goals in the shortest possible time. Sites of our clients quickly enough occupy worthy places in results of delivery that accordingly reflects on popularity of a resource.
