Keyword Classification

The selection of keywords is carried out in three categories: high-frequency, medium-frequency and low-frequency. High-frequency keywords are related to general requests, and it is for them that the site will receive the bulk of visitors, but only a part of them will relate to the target audience. Mid-frequency words are more specific requests, which will attract much fewer visitors, but the target audience will be a significant part of the total mass. Low-frequency words are the most specific requests, according to which the target audience will come to the site, which in comparison with the first and second variants of queries will be very small. The selection of keywords must be carried out in all three categories, because in each case a certain task is solved in providing the site with visitors. Also, it is worth remembering that the keywords are selected according to the direction of the site, otherwise search engines will treat the discrepancy as spam. Correctly to select keywords for promotion of your resource experts of company SoftERP will help.

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