Selection of resources for advertising
Advertising sites are certain resources that offer advertising or sales sites for advertising, or where advertising is placed accordingly. As you know, in order to place advertising, you need a certain place and the most optimal option for commercial sites of a different plan that want to increase the level of popularity in the Internet are special resources specializing in this field. It should be noted that the sites for advertising are of different focus, so you need to pay attention to those resources that are most relevant to the topic of the popularized site. It is the relevance of the topic that determines success in some part, because the visitors of such a resource are the target audience for which the advertising campaign is designed. But selection by correspondence can be very relative. For example, for a site that specializes in the sale of antiques, placement of advertisements on topical sites will be optimal. But it is also possible to select a site and in terms of income, and in this case, an advertising platform with topics of interest to wealthy people, that is, it can be resources dedicated to exclusive gifts, expensive designs, unique furniture, etc.
Selecting advertising platforms, it is necessary to consider their audience and have a clear definition for which segments of buyers advertising is intended. If these are games or toys for children under 14 years old, the resources intended for both children and parents are suitable as advertising platforms. If it's clothes for children under 14 years old, it is necessary to confine oneself to resources for parents, because they are the main target audience.
