Letter templates are used for bulk mailing or for communicating with clients through feedback forms. When implementing the mailing, it is possible to reach as many potential customers as possible from the target audience, which in turn helps to attract new interested buyers. Different tasks are provided for certain templates, which are designed taking into account the preferences of certain segments of clients. If necessary, the letter template can be edited or new, more appropriate to the task. Letter templates allow you to send messages in automatic mode, which is convenient when setting up the function of the SoftERP system, which is to implement the distribution according to a specific event. Such an approach guarantees prompt information to customers about various proceeds to the store, the beginning of sales or stocks, discounts and other events of immediate interest. Template messages are also used for congratulations on holidays by professional and personal, which is aimed at increasing customer loyalty and building a positive image of the firm.