Coupons allow you to increase the level of sales from customers that belong to a certain segment of customers. This method is one of the most convenient and effective in the field of sales promotion. It is aimed at creating certain discounts that are generated depending on certain conditions. For example, buyers who bought photographic equipment, a discount is provided on a tripod or some other related product. This method is very effective for attracting the target audience during promotions. For example, coupons printed in magazines can be a guarantee of buying goods at promotional value. In addition, this function can be used to increase customer loyalty. If the buyer has previously made purchases for a certain amount, he can receive a substantial discount on any product or on certain product names on his birthday.
The SoftERP system only allows you to set such discounts automatically, depending on previously defined conditions. Also, it is possible to collect data on the results of such events, which is aimed at quickly determining their effectiveness and profitability.