Working with price aggregators
Price aggregators are resources that specialize in collecting data about the availability of products and its price categories in online stores and providing this information to the buyer in a convenient for comparison and selection form. Such sites in the majority of cases are used by buyers who are at the final stage of buying goods. Having defined the technical characteristics and model, the buyer enters the price list of the aggregator and finds the products at the most reasonable price. Choosing the right position, the buyer from the site price aggregator goes to the site of the online store, where he can get acquainted with the terms of payment and delivery.
By themselves, price aggregators do not sell products, they sell traffic, and payment for the use of services of such resources is made for the transfer to the website of the online store. Like any resources that are sources of traffic, they have advantages and disadvantages, so let's consider this issue in more detail.
Benefits
First and foremost, it should be noted that price aggregators are quite economical, and provide return on investment in the shortest possible time. The matter is that such resources are used by buyers who have already decided on the goods and are engaged in the search for certain products at the best price. Almost all the transfers of users from the price of the aggregator to the website of the online store can be called effective, accordingly, the online store receives interested buyers who are already ready to make a purchase.
Also, you can not fail to note the low cost of conversion, and as compliance - an excellent return on investment. With a minimum of funds, you can get a high return with an optimal price policy online store.
Price aggregators can significantly reduce the cost of attracting interested visitors, because there is no need to pay for administrative services or to train their own employees.
This approach is optimal for projects with a small budget, and with a reduction in funding, it is always possible to turn off the function of unloading price lists into price aggregators.
Also, these resources are suitable for sites without complex filters, but with a large range of products. With the price aggregators, the buyer hits a certain page of the product, that is, there is no need to use the search.
disadvantages
Using price aggregators you need to pay close attention to price policy. If the cost of goods in the online store is higher than the market, the number of visits to the site will be significantly less. When working with sites of this type it is worth keeping in mind this trend, and for the organization of the optimal level of sales, it is necessary to establish adequate mark-ups on the products.
Price aggregators accept data in a special format, that is, there is a need to prepare price lists in a certain form, which will meet the requirements of aggregators.
This approach is optimal only for purchases by logical choice, accordingly, not all product categories will enjoy the same popularity. With spontaneous purchases, the percentage of transition to the store's website with price aggregators is quite small.
The efficiency of work with price aggregators is provided by the SoftERP system, which, when implemented, automates the main labor-consuming and time-consuming processes. With this approach, time costs are significantly reduced, and all processes are synchronized, which helps to avoid mistakes.
