Segmentation of products
Segments of goods are divided according to certain characteristics, which are decisive for buyers in the selection process. Segmentation of products can be performed according to various parameters, but in all cases, first of all, the target audience is taken into account, namely, its reaction to certain marketing proposals. Segments of goods are formed according to a number of characteristics. In one case, it can be design, in the other - technical characteristics, in the third - economy, in the fourth - the price. Each segment has attractive sides for its target audience and, accordingly, this selection of products allows the buyer to quickly navigate in the catalog and make a purchase in a short time. It is especially convenient to use segmentation in clothing stores where goods are divided by price, direction (classical clothing, sports, youth, etc.) and other criteria that are basic for different target audiences of buyers. On the site, product segments are formed using a special module, which SoftERP specialists are ready to implement and configure according to individual requirements, after which the functionality of your site will noticeably improve.
