Alternative offer for the buyer
Automatic selection of similar products is a service that allows you to find all products offered for sale with similar technical characteristics and produce a result in the form of a list. This block is not all sites involved in Internet sales, some owners of such resources consider it optional, and completely in vain. Consider the possibilities and prospects for implementing such a service by a simple example. As you know, any product is obsolete, and the product, which was literally a couple of years ago was popular, today may no longer be on sale. But the buyer, looking for products that are similar to what they once liked, focuses on the data of three years ago.
Using the search for the name of the model, in most cases the buyer does not find the necessary information and accordingly leaves the site very disappointed, although everything can be completely different.
Automatic selection of similar products - opportunities to increase sales
If the buyer comes to a regular store and asks about a model that is not available for a long time already, sellers or consultants of the trading floor will necessarily offer an alternative, that is, products with similar technical characteristics. In most cases, such a proposal is quite satisfactory to the buyer, as, as is known, technological progress does not stand still, and on the market there are improved models that differ from the previous ones with higher technical characteristics. Accordingly, by picking up a similar product by the price and characteristics, the seller fully meets all the needs of the buyer, so the process has a logical conclusion, namely, the purchase.
As for the online store, in this case, the possibilities of the trading platform are substantially limited, if it does not have the function of selecting similar products. This unit performs the same task as the seller of a regular store, namely - selects similar products in the catalog and offers them as an alternative. Accordingly, the buyer, although not getting what he was looking for, but still does not remain without a purchase, because as in a regular store, as an alternative, he will be offered more interesting options.
Accordingly, we can conclude that the installation of such a unit, like the automatic selection of similar products, contributes to an increase in the profitability of the store and improve the level of service.
The introduction of such a functional module on the site requires certain technical solutions, and in order for both the module and the site as a whole to be as functional as possible, it is necessary to contact specialists. Only professional developers can offer you the most optimal option, which will ideally match the capabilities of the resource.
If you want your resource to become a popular trading platform, it is worthwhile to provide the buyer with all possible amenities, including the possibility of offering alternative options in the absence of any positions in the sale. SoftERP employees can solve this task in a short time. Our specialists will offer you a number of individual solutions that will most fully meet all the necessary requirements.
