Retail customers are customers who purchase goods for personal use. By definition, retail is considered a product that is not subject to further resale. The way in which the goods were sold has no influence. Retail purchases can be made in a store, on the Internet, through ordering by mail or in any other way. Retail trade has always been considered a promising business, and therefore it is not surprising that this sphere is constantly expanding, and new ways of selling the product appear. But it is worth noting that due to the large number of offers, retail customers try to choose the most profitable and attractive conditions for buying, so it takes a lot of effort to do business successfully. A win-win option for improving the company's work in this area is the introduction of the SoftERP system. Special software, integrated with individual business needs, will significantly improve customer service. In addition, this approach is aimed at optimizing business processes and achieving full coherence in the work of all divisions of the company.